Sorry we have been a bit AWOL recently. But, we have a good excuse. Weโ€™ve been busy building.

Transparency is at the heart of everything we do at Donut. Whilst a key ingredient internally, we believe maintaining an honest and transparent dialogue with our community is equally important in making sure we build the product you want (hence this blog series).

Enter: the last three months at Donut. They have been huge ๐Ÿ†๐Ÿ†๐Ÿ†.

Today, we are updating you on four recent milestones:

(1) ๐Ÿ‡บ๐Ÿ‡ธ We are launching in the US!
(2) ๐Ÿ“ฑ A look into our beta product releasing this summer.
(3) ๐Ÿฉ Our new website:
(4) ๐Ÿ‘จโ€๐ŸŽจ A sneak peak into our new brand and why we believe it is so important.

But first, a quick recap on our mission ๐Ÿ‘‹๐Ÿผ

Donut was born out of a simple frustration that many of todayโ€™s generation do not know how to set good savings and investment habits.

The new and exciting world of crypto and blockchain piqued curiosity, in turn putting a temporary hold to matcha latte consumption ๐Ÿต. Yet, the zeitgeist of replacing banks and governments worldwide has been dwarfed by mass confusion. What is blockchain? Decentralized finance what? Huh?

Further, investment products suck. You invest alone, the user experience is boring and itโ€™s a hassle to set up. The result โ€” parked dollars in bank accounts earning 0.01% interest. Sound familiar ๐Ÿ˜”?

At Donut, we have set out to change this by designing a product built to help activate your long-term financial potential. Our focus is on the digital asset (read: crypto) world, which we believe is the gateway for future wealth creation opportunities.

We are committed to be the easiest and most friendly entry point. We promise to communicate in simple English ๐Ÿ‡บ๐Ÿ‡ธ and Emoji ๐Ÿ˜„. No more complicated jargon.

Our mission statement embodies this:

We make investing in digital assets smooth and effortless.


๐Ÿ‡บ๐Ÿ‡ธ We will be live this summer in the US!

Yes, thatโ€™s right. We are on track to launching a live beta of our product in the US this summer โ˜€๏ธ. You may ask: why did we go to the US if the product is being built out of Berlin?

Easy. We can get a product out to you sooner, in turn tackling your problems in weeks rather than months!

Donut ๐Ÿฉx WeWork ๐Ÿ‘ฉโ€๐Ÿ’ปin LA

All decisions at Donut are built on one simple value: customer first. Shout out to 600 of you who filled in our Test Kitchen ๐Ÿงช and the 350+ users in the US and Europe we have spoken to. We appreciate your feedback and have consumed 1,000+ Donuts ๐Ÿฉ in assessing your needs. This has all been invaluable to informing our decision to beta launch in the US.

We are proud to be born in Berlin ๐Ÿ‡ฉ๐Ÿ‡ช and will launch in Europe ๐Ÿ‡ช๐Ÿ‡บ soon. But for now we will have our newest bakery in LA, keeping close to our creative consumer focused roots (a la Bird ๐Ÿ›ด, Snap ๐Ÿ‘ป, Tinder ๐Ÿฅฐ etc.)

If you havenโ€™t already done so, get yourself on our beta launch access here!

๐Ÿ“ฑ Effortlessly accumulate crypto.

We have built a mobile app that works on a three simple steps:
(1) Connect your bank account through a secure login ๐Ÿ”’
(2) Build your investment Triggers ๐Ÿ†
(3) Enjoy accumulating and managing your crypto assets with ease ๐Ÿ“ˆ

We will start by providing this service into Bitcoin initially, but plan to add further assets down the road. Donโ€™t worry, we will teach you along the way.

As part of our product, you can either Quick Invest or use a new concept we call Triggers. The four investment methods we have are as follows:

โšก๏ธ Quick invest: buy $500 now
๐Ÿ“† Schedule: add $200 at the end of the month
๐Ÿต Round-Up: buy a matcha latte for $4.50, round up to the nearest whole dollar of $5.00, and add the difference of $0.50 into your account
๐Ÿƒโ€โ™‚๏ธ Lifestyle: add $25 if you do 3,000 steps a day or $200 if you spend less than $3,000 a month

Some early sample screens from the Donut app ๐Ÿ‘‹๐Ÿผ

The core of our product is built around a concept called Dollar Cost Averaging, a phenomenon used by investment gurus such as Warren Buffet.

Putting regular sums away has a few key benefits:

โœ… Timing: No need to time the market ๐Ÿ“ˆ
โœ… Convenient: no need to think about investing frequently ๐Ÿ‘Š๐Ÿผ
โœ… Affordable: just like paying a bill ๐Ÿ’ณ
โœ… Not emotional: frequently accumulating to reduce volatility ๐Ÿ˜…

We will be writing a โ€˜Making Doughโ€™ special piece on this soon, including an insight into how our CPO Dan fared whilst using this method!

๐Ÿ† Announcing our new website:

We have been working extra hard in the background (shoutout to our Team) to refresh our website, under our new virtual bakery,

Youโ€™ll see a few new pages, including our referral mechanism Donut Earn. We want to bring more community into investing, so you can Earn when your friends and family set money aside too ๐Ÿ™Š.

A look into our new referral system ๐Ÿ‘‹๐Ÿผ

Youโ€™ll notice we also added some new members to our team. Say hello to Nico and Sophie. Both are helping to increase Donut consumption in Berlin (special thanks Brammibals ๐Ÿ‘‹๐Ÿผ)

Donut team event: Kayaking on the Spree in Berlin ๐Ÿšฃโ€โ™‚๏ธ

P.S. If you want to come and join them, we have a number of new positions we are recruiting for here!

๐Ÿ‘จโ€๐ŸŽจ And finally, introducing our new brand

Investing apps and FinTech brands are boring. Our brand vision has always been to be different: playful, bold, non-generic (no blues or greens please). We are all about standing out to help build a better relationship with your money.

We went through an extensive design process with our Manchester based creative power-duo, ToyFight & Young, to help build our new look. We will be writing a โ€˜Making Doughโ€™ special on this in the coming weeks, as we have worked super hard in crafting something unique and trustworthy.

As ever, let us know what you think!

A look into our new brand: ๐Ÿฉ x ๐Ÿ™‚

Thatโ€™s all folks, until next time โœŒ๏ธ

โ€” โ€” โ€”

Written with โค๏ธ in LA ๐Ÿ‡บ๐Ÿ‡ธ & Berlin ๐Ÿ‡ฉ๐Ÿ‡ช

Disclaimer: this article should not be construed as containing investment advice.